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Informative Design

How Design Choices Make a Difference in Way-Finding

The rule, "more signs is not always the answer," is a good one to apply when it comes to both vehicular and pedestrian way-finding. CREATIVE IMPRESSIONS has many years of experience in designing way-finding systems in a multitude of different applications: parking decks, corporate and educational campuses, interior buildings and industrial parks. The challenge is being able to provide an accurate and informative method of conveying the right message at the right time. Often you will find a way-finding system that will supply a "shotgun" approach to informing the traveler, leaving him dismayed. Way-finding systems should be well thought out applications of both design and a complete understanding of all the needs of the environment in which the system will be employed.